From Madagascar Roots to UAE Flavors
Njara Rasolofoniaina
Owner - Operational Management
Hi! I'm Njara, the founder and owner of Vanilla Beans Store. Originally from Madagascar – the world's vanilla heartland – I never imagined launching a business here in the UAE. But life has a way of surprising you with the perfect opportunity.
OUR STORY
Seven years ago, my family and I arrived in the UAE. With my background in HR, I was still figuring out my next chapter, unsure of what direction to take. Then, unexpectedly, it all clicked during a routine supermarket trip. I bought a vanilla pod and was shocked by its poor quality – dry, flavorless, and worlds away from the vibrant beans I grew up with back home. That's when I realized there was a huge gap in the market for premium, authentic vanilla. Drawing on my Malagasy heritage and passion for quality spices, I launched Vanilla Beans Store in 2021 to fill that void. We've since collaborated with ethical farmers in Madagascar for sustainable sourcing.
What do we do
We specialize in premium vanilla products sourced exclusively from Madagascar: whole vanilla beans, pure pastes, potent extracts, powders, and infused sugars. Whether you're a professional chef crafting savory masterpieces or a home baker whipping up sweet treats, our range elevates every dish with that signature warm, floral depth. We focus on sustainability, supporting small-scale farmers and avoiding artificial additives – because real flavor shouldn't come at the planet's expense.
Our Vision
At Vanilla Beans Store, we're on a mission to redefine vanilla beyond desserts, inspiring bold uses in savory recipes and everyday cooking. We're always expanding, from pop-up markets to online orders or dealing with businesses like us to make premium vanilla accessible and exciting for all.